NEW SINGLE from NEGROS DE LA RAZA ‘La Pura Neta’

Translating to “the pure truth,” La Pura Neta delivers raw memory, lived reality, and street wisdom with no filter. Over hard-hitting production by Chazz “Fiyastarta” Padilla, Sen Dog and Kemo trade sharp, honest verses about loyalty, survival, loss, and the cycles shaping barrios often ignored or misunderstood.

The video—directed by Jorge Newman and produced by Mr. Tiger and Negros De La Raza—matches the record’s weight with cinematic restraint, avoiding glamorization while reflecting consequence, memory, and resilience. Appearances by Carlos “Popeye” Carrasco, Felipe Esparza, Aldo Gonzalez, and Jose “Conejo” Martin ground it in real cultural experience and truth.